Brand Activation
Adidas Originals Brings Retro Street Culture to Life in Xinyi
Brand / Couple
Adidas Originals
Booth / Equipment
iPhone Mirror Booth
Location / Date
Xinyi Warner Village, Taipei
When Adidas Originals launched their retro street pop-up at the Xinyi Warner Village pedestrian zone, they needed an activation that matched the bold, nostalgic energy of the Adicolor campaign.
FOTOME delivered a custom-branded iPhone Mirror Booth — giving guests the full-length, fashion-forward photo experience the retro street aesthetic demanded. Over six days, thousands of guests played, snapped, and walked away with a piece of the campaign in their hands.
Games, prizes, claw machines, and a custom Adidas photo print — all in one of Taipei’s highest-traffic shopping districts. This is what a brand activation looks like when every element is built to move people.
Special thanks: 蒔柒整合行銷有限公司